According to the forecast of the agency GroupM, which is owned by the British advertising holding WPP, online trade by the end of 2020 will grow to $3.9 trillion. It will account for 17% of the total retail sales.
This indicator does not include food and delivery services. Agency analysts expect online sales to rise to $7 trillion by 2024, accounting for 25% of total global retail sales. According to their estimates, by 2027, the volume of goods sold via the Internet will be fixed at $10 trillion.
It is noted that advertising agencies will have to improve their activities given the fact that many brands have recently increased their advertising costs by promoting their sales online.