Google has said it will make changes to its global advertising business to ensure it does not abuse its dominant position. This is reported by Reuters.
This is the first time Google has agreed to make changes to its advertising business, which generates most of its revenue. This happened after France imposed a fine of 220 million euros on Google for abusing its position in the advertising market.
The decision to impose sanctions against Google is of particular importance, because it is the first decision in the world, focused on the complex algorithmic auction processes on which the advertising business on the Internet depends, said the head of the antitrust legislation of France, Isabelle de Silva.
Earlier, France’s antitrust regulator fined Internet giant Google 220,000,000 euros for promoting its services in the field of online advertising.