The social network wants to show that things are not as bad as Apple shows — data will help make ads personalized and support the business.
The request, in which Facebook asks for permission to use the data for advertising, will appear on Facebook and Instagram accounts worldwide, Axios writes.
If users allow apps to collect data, nothing will change — they will see the same targeted ads. If you opt-out, your ads will become less relevant and personalized.
The tests are being conducted against the backdrop of changes to privacy settings in the App Store — the company has obliged app developers to communicate what data they collect and to request consent to use IDFA (Apple Device ID for Advertising and Analytics Attribution).
The social network has repeatedly criticized the new rules as they will affect the quality of targeting: in December, Facebook bought ads in newspapers, in which it said that the requirement would hurt small businesses that rely on targeted advertising for sales.
Facebook’s notifications will appear before a similar request from Apple. The company fears that Apple’s message is written in “alarmist” language — the social network wants to show people that it’s not so scary — their data will help “create more personalized ads” and “support businesses that hope for targeting,” writes Bloomberg.
According to Apple policy, developers are not required to disclose data in the App Store if the user gives permission to track it in the app interface.
