Tag Archives: GOOGLE

Google will stop tracking user activity in Chrome

Google intends to abandon technologies for tracking user actions in a search engine.

This was reported by the press service.

The company has decided to refuse cookies. Thus, Google’s Chrome browser will stop tracking activities on the web.

Note that Chrome remained the last popular browser to allow advertisers to follow the interests of users in order to show them the ads they want. Disabling this feature may cause frustration among advertisers.

At the same time, in March 2021, Google promises to start testing FLoC technology. It is expected to replace traditional cookies. At the same time, the effectiveness of FLoC is only 5% less than that of cookies.

Google shut down the “aerial” Internet project

Alphabet Inc. announced that it is closing Project Loon. This division was engaged in the development of a system of balloons that distribute the Internet. This is reported on the Google X blog, where all the experimental projects of the company are collected, as well as on the Project Loon blog.

The project is closed because the company was unable to achieve a sustainable business and to reduce to the proper level the cost of such Internet so that the project would be non-risky profitable.

We talk a lot about connecting the next billion users, but the reality is that Project Loon was chasing the hardest problem — connecting the last billion users. These are communities in areas that are hard to reach or too remote. Or are areas where providing services with existing technology is too expensive for ordinary people…

Alastair Westgarth
CEO of Loon

Project Loon will be phased out within six months. During that time, most of the employees will move to other structures at Google X, Google, or Alphabet. The remainder will be able to support the work processes already in place until the project closes for good. After that, these employees will also be transferred to other parts of the company.

The Loon project was launched in 2013. The company has set itself the task of providing Internet access to hard-to-reach places on the planet. That is, it is a kind of analog of Elon Musk’s Starlink. The difference between the two ideas is quite simple: Project Loon was based on balloons, which rise to the stratosphere (altitude from 11 to 50 km), and Starlink — a system of satellites that operate at an altitude of 350 to 600 km.

According to Project Loon, over the past nine years of the idea, the company has been able to solve many problems, including keeping and controlling aerostats in the air. The company was also able to make the equipment cheap and powerful. But apparently, it was not cheap enough to make the project profitable.

The Loon project only works in one place, Kenya. It was launched in the summer of 2020 and shut down a year later, in the summer of 2021. It used 35 balloons, which covered an area of 80 km2.

The Google X blog says that instead of Project Loon, the company will donate $10 million to develop the Internet in hard-to-reach places.

Facebook has a new position of vice president for civil rights

A new position of vice president for civil rights appeared on Facebook.  It was announced on Monday, January 11, USA Today reports.

Roy Austin, a former employee of Barack Obama’s administration, will handle racial hatred and discrimination issues on the company’s platforms and set up a civil rights organization within Facebook, as the internal audit recommendation calls for.

Technology plays a role in virtually every aspect of our lives, and it’s important that it be used to address the historical discrimination and hatred that many ‘underrepresented’ groups have faced, not to exacerbate it,” he said.

Austin will officially take office on Jan. 19 in Washington, D.C., where he will set up his team.

In December, the U.S. Justice Department sued Facebook for discriminating against U.S. citizen employees. According to the department, the company had refused to hire American specialists for more than 2.6 thousand positions, which Facebook had instead reserved for holders of temporary visas.

On December 18, it became known that the court on the claim of the U.S. Department of Justice against Google Corporation for violations of antitrust laws may begin in September 2023.

It became known in the summer of 2019 that U.S. authorities were preparing to launch a large-scale investigation into Amazon, Facebook, Google, and Apple to check for possible antitrust violations on their part.

Facebook on Dec. 10 called the U.S. authorities’ antitrust lawsuits a revision of history.

Google Play Music closed completely and irrevocably

Users have less than a month to transfer data and save the music library

Google began the gradual process of shutting down its music streaming service Google Play Music back in October. Now Google Play Music is officially “dead”, finally and irrevocably, to all users around the world.

When opening the music.google.com page or the application on Android and iOS, the user only receives the message Google Play Music is no longer available.

Alternatively, it is suggested to transfer your account and music library, including playlists and downloads, to YouTube Music for a limited time. You can also save your music library to your device until the end of the month, delete your recommendation history, or delete your music library.

The developers warn that if the user does not do this now, then all his music will be automatically deleted. You must switch to a new service or download your music library before the end of the month, otherwise, all data will be lost.

Users report a crash in Google services

Problems in the operation of services of the American company Google are observed in a number of countries on the night of Tuesday to Wednesday. This was reported on the Downdetector portal page, which tracks the work of popular Internet resources.

In particular, the problems affected the Google search engine, Gmail mail service, YouTube video hosting, and Google Drive cloud storage.

About 54% of users of the main Google site complained that they could not log into their account, 45% noticed problems with the search service. The majority of those who reported crashes on YouTube (60%) do not play videos, another 33% have problems loading the website, and 6% are unable to access their video hosting page. Gmail users in 44% of cases reported difficulties in logging into their account, 38% reported problems in accessing the website of the mail service, 15% encountered difficulties in receiving messages.

Most of the complaints are from users in the United States, Mexico, Brazil, United Kingdom, France, Germany, and Finland.