Google intends to abandon technologies for tracking user actions in a search engine.
This was reported by the press service.
Note that Chrome remained the last popular browser to allow advertisers to follow the interests of users in order to show them the ads they want. Disabling this feature may cause frustration among advertisers.
At the same time, in March 2021, Google promises to start testing FLoC technology. It is expected to replace traditional cookies. At the same time, the effectiveness of FLoC is only 5% less than that of cookies.