Egypt has appointed its first tourist attache in diplomatic missions abroad since 2017, as part of the government’s drive to develop one of its most promising economic sectors.
Cairo’s new representative, Muhammad Farag, has assumed his duties in Berlin. In addition, his competence also includes the administrative and financial supervision of tourist offices in Russia and Italy.
Immediately after taking office, the new attache had his first professional meeting with Brigitte Kraus, director of the online booking service of HolidayPirates, which operates in several Western markets including Germany. The two sides discussed the development of the vacation industry in European countries in light of the spread of the coronavirus, as well as the demand for Egyptian tourist destinations.
During the meeting, Farag reported that the influx of arrivals to the North African country is steadily increasing. The government, represented by the Ministry of Antiquities, has introduced all security measures in accordance with the necessary standards, which are observed in hotels and popular establishments, as well as in museums and airports. The parties also discussed ways to expand cooperation in the coming period through the implementation of joint advertising campaigns and the organization of study tours for representatives of the German media and bloggers.
It is noteworthy that Muhammad Farag began his career at the General Directorate of Tourism as coordinator of the international department, then served as an attache at the Egyptian mission in Berlin. At one time, he served as director of the central office of the agency overseeing the markets in Germany, Austria, and Switzerland.
