The Apple brand has become the most expensive brand for the eighth year in a row, according to the data of the annual survey of Interbrand Corp. for 2020.
Over the past year, its price has increased by 38%, to $323 billion.
In second place is the Amazon brand ($200.7 billion), on the third — Microsoft ($166 billion), on the fourth — Google ($165.4 billion), on the fifth — Samsung ($62.3 billion).
The top ten also includes Coca-Cola, Toyota, Mercedes-Benz, McDonald’s, Disney. The top ten accounts for half of the total value of the top 100 brands.
