Apple becomes the most valuable brand for the eighth year in a row

The brand has become the most expensive brand for the eighth year in a row, according to the data of the annual survey of Interbrand Corp. for 2020.

Over the past year, its has increased by 38%, to $323 billion.

In second place is the Amazon brand ($200.7 billion), on the third — Microsoft ($166 billion), on the fourth — Google ($165.4 billion), on the fifth — Samsung ($62.3 billion).

The top ten also includes Coca-Cola, Toyota, Mercedes-Benz, McDonald’s, Disney. The top ten accounts for half of the total value of the top 100 brands.

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